Christine Geltz has 26 years of experience in marketing communications management. Since founding Geltz Communications, Inc. in 1990, she has developed a wide range of award-winning energy efficiency and demand response marketing strategies and tools for investor-owned and municipal utilities throughout the western United States as well as other private energy and water-related companies. She has also provided industry leadership in developing communication and marketing tools and professional development, notably as a national board member for the Association of Energy Services Professionals and the Association of Professional Energy Managers.
In addition, she is a charter member of the Council on Women in Energy and Environmental Leadership of the Energy Services Marketing Society, Association of Energy Engineers.
Ms. Geltz holds a Bachelor of Arts degree cum laude in education and a Master of Arts degree magna cum laude in communications. She is a sought-after speaker and author on her research interest: using the diffusion of innovations theory to create dynamic, cost-effective energy efficiency, demand response, and sustainability program strategies.
"Painting These Towns Green: How Diffusion of Innovations Theory Brought Energy Improvements and Sustainability to Hard-to-Serve Utility Customers and Their Communities," International Journal of Sustainability Communication, June 2008
"Geltz Communications Turns Diffusion Theory into Program Results," Strategies Newsletter, AESP, September 2007.