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How Geltz Communications created internal and external synergy to pump up results
Geltz knew that synergistic partnerships with other SCE departments, such as Corporate Communications, Public Affairs and Business Solutions, as well as Coachella Valley Chambers of Commerce, could bolster the success of the program while increasing value to the customer.
Geltz worked with SCE Business Solutions and marketed the SCE Express Efficiency program while contacting customers about the E$T program. More than 400 small businesses signed up for the Express Efficiency program.
As a result of working with Corporate Communications and Public Affairs, the E$T program received coverage in the Desert Sun News and KMIR News.
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