Investor-Owned Utilities

SCE Energy$mart Thermostat™ Program (SCE): Initiated by the California Energy Commission as a load management pilot program, this SCE program encouraged small businesses to save energy with a free programmable thermostat and financial incentives.

Geltz Communications provided a comprehensive, community-based outreach and marketing plan to cities in the arid, energy-use intensive Coachella Valley.

Savings By Design Program (SCE, PG&E, SDG&E): Ideally, energy efficiency starts from the ground up. This statewide California program encourages energy efficiency at the design stage by providing resources and incentives to designers and developers of commercial new construction.

Geltz Communications deliverables include a Web site (www.savingsbydesign.com) featuring complete program description and utility contacts, marketing materials, calls for entries, submittal binders and a winners' announcement brochure for the program's design awards, co-sponsored by the American Institute of Architects.

Energy Design Resources Program (SCE, PG&E, SDG&E, SCG): This California utilities program promotes energy efficient design practices in the commercial community of architects, engineers, lighting designers, developers, builders and operators.

Geltz Communications deliverables include an electronic newsletter, printed resource tools, CD-ROMS, and Web site applications at www.energydesignresources.com.

Showcasing Energy Efficiency (SCE): The Design & Engineering Services Unit at SCE provides technical and economic analysis to foster the use of energy technologies by SCE customers. Geltz gathers the results into concise, engaging fact sheets that inform these customers about ways to bring energy-efficient solutions to their operations.

Comfort Home/Comfort Wise Program (SCE, PG&E, SDG&E): What are the features and benefits of energy efficient homes? Prior to Geltz Communications training, builder sales agents for residential new construction could not answer this question.

After Geltz promoted energy efficiency to them and educated the agents, the story changed. In 1999, the program increased knowledge of participating agents in the PG&E service area by 70%. In the SCE service area, agent knowledge increased by 86%.

Clean Profits Program (SoCalGas): With long hours of operation and heavy dependence on natural gas appliances, Southern California dry cleaners and coin-operated Laundromats were a perfect target for energy efficiency programs. The Geltz team developed the training course and marketing tools and strategies for this SCG energy efficiency program.

Thanks to a strategy and partnership developed by Geltz, trade associations have been successful allies in promoting the concept of energy efficiency and in enrolling business owners in training seminars.

Deliverables include training materials, marketing materials, site audits, and a Web site.